The Entrepreneurial MBA

MoviePass, a subscription model for movie theaters got quite a bit of press a couple weeks ago when they announced their pilot program in San Francisco. It now appears that they have run into hurdles and were “kicked out” by AMC.

It seems to me that AMC just wants to protect their current loyalty program, AMC Stubs and preserve their power over consumers. Is this a case of incumbents deferring the inevitable or a model that was doomed to fail from the start?

http://techcocktail.com/moviepass-launch-fizzles-out-2011-07